Tomorrow night's episode of The Virtual Revolution, The Cost of Free, looks at the dark corporate underbelly of the web, and how it's transforming our notions of privacy and culture in the 21st century. It's also the one that excites me the most.
I am a dystopian from way back, and I'm both thrilled and terrified to see how we have been complicit in our own 1984. What does Google have on us? How is Amazon's recommendation system contradicting the most powerful opportunity for new inforamtion that the web offers – serendipity – and manipulating us into homogenous proles for its own benefit?
As assistant producer, Jo Wade, explains in an article for the BBC:
Every day in Britain millions of searches are carried out on Google for free. Every month we spend millions of hours on Facebook for free and read millions of articles from free newspapers. But now look at it the other way round.
Every day Google gathers millions of search terms that help them refine their search system and give them a direct marketing bonanza that they keep for months.
Every week Facebook receives millions of highly personal status updates that are kept forever and are forming the basis of direct advertising revenue.
Every month free newspapers plant and track a cookie tracking device on your computer that tells them what your range of interests are and allows them to shape their adverts and in the future, even content around you. So you're not just being watched, you're being traded. The currency has changed.
http://www.guardian.co.uk/technology/blog/2010/feb/12/virtual-revolution-bbc-aleks-krotoski
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