By James Kelly, October 29, 2009
Those of you who were at the Arts Council’s New Media, New Audience? conference last November may remember a speaker from the Royal Shakespeare Company. He spoke of the RSC’s strategy of using the internet to reach out to new audiences, many of which the RSC felt would never actually make it to their venue.
Their site is indeed a fantastic resource for anyone interested in Shakespeare, or theatre in general. You could, for example, watch insightful footage of a rehearsal of the balcony scene from Romeo and Juliet. There is no direct ’sell’ involved with this, i.e. they’re not selling tickets to Romeo and Juliet. In monetary terms it may be hard to see a financial return from this kind of web activity. However, this degree of online endeavour clearly reinforces the RSC’s brand internationally, and it’s claim to be the world’s leading authority on the works of Shakespeare.
The Van Gogh Museum in Amsterdam is taking things a step further, and are now ‘the first museum on the European Continent to have developed an iPhone application’.
The app, called “Yours, Vincent” is a little work of art in itself. Free to download from iTunes, it incorporates a selection of beautifully produced short films, interviews and images to bring the user through selected accounts from Vincent van Gogh’s letters, and related paintings.
The app was developed to go along with the exhibit “Van Gogh’s Letters: The Artist Speaks” which opened earlier this month, and runs to January 3, 2010 at the Van Gogh Museum in Amsterdam.
For those unable to make it to Amsterdam, all of the letters are also available to view online at http://www.vangoghletters.org/vg/.
Those of you who were at the Arts Council’s New Media, New Audience? conference last November may remember a speaker from the Royal Shakespeare Company. He spoke of the RSC’s strategy of using the internet to reach out to new audiences, many of which the RSC felt would never actually make it to their venue.
Their site is indeed a fantastic resource for anyone interested in Shakespeare, or theatre in general. You could, for example, watch insightful footage of a rehearsal of the balcony scene from Romeo and Juliet. There is no direct ’sell’ involved with this, i.e. they’re not selling tickets to Romeo and Juliet. In monetary terms it may be hard to see a financial return from this kind of web activity. However, this degree of online endeavour clearly reinforces the RSC’s brand internationally, and it’s claim to be the world’s leading authority on the works of Shakespeare.
The Van Gogh Museum in Amsterdam is taking things a step further, and are now ‘the first museum on the European Continent to have developed an iPhone application’.
The app, called “Yours, Vincent” is a little work of art in itself. Free to download from iTunes, it incorporates a selection of beautifully produced short films, interviews and images to bring the user through selected accounts from Vincent van Gogh’s letters, and related paintings.
The app was developed to go along with the exhibit “Van Gogh’s Letters: The Artist Speaks” which opened earlier this month, and runs to January 3, 2010 at the Van Gogh Museum in Amsterdam.
For those unable to make it to Amsterdam, all of the letters are also available to view online at http://www.vangoghletters.org/vg/.
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